At Milan Design Week 2026, and specifically within the Fuorisalone 2026 context, Sicer strengthened its positioning as a ceramic design partner, moving beyond the traditional role of material supplier.
The participation with the Metamorphosis installation, presented in the Brera Design District, marked a strategic step: bringing not only the product, but the process that makes it possible, to the center of the design context.Want to explore the concept behind the installation? Discover the article dedicated to Metamorphosis at Fuorisalone 2026.
INDEX
- Fuorisalone 2026: key figures, audience and global impact
- Districts and the central role of Brera
- Digital data and visitor behavior
- Why Sicer chooses Fuorisalone: from supplier to design partner
- Metamorphosis as an expression of a corporate vision
- Design trends: the value of process
- Sicer’s role in the value chain: a “fifth element”
- A partner for the development of new surfaces
- Beyond Fuorisalone 2026: a strategic direction
- FAQ
Fuorisalone 2026: key figures, audience and global impact
Fuorisalone 2026, the widespread event of Milan Design Week, confirmed its role as the leading international platform for contemporary design, exceeding expectations.
During the week, over 1,300 events were organized across the city, attracting more than 500,000 visitors, including industry professionals, companies and an international audience.
According to data from Confcommercio Milano, Lodi, Monza and Brianza, the economic impact reached €255 million, marking a +14.7% increase compared to the previous year.
These key figures highlight how Fuorisalone is not just an exhibition event, but a true economic and cultural ecosystem capable of influencing design and industrial dynamics on a global scale. In such a competitive context, participating in Fuorisalone means entering the system that generates contemporary design trends.
Districts and the central role of Brera
Within this scenario, the Brera Design District confirmed its role as the core of the event, with over 320 events including permanent showrooms and temporary installations. Alongside established districts — Tortona, 5Vie, Isola, Durini and Porta Venezia — distributed exhibition formats in historic buildings and normally inaccessible spaces also gained importance. It is precisely in this context that Sicer positioned itself, actively contributing to the dialogue between design, materials and research.
Digital data and visitor behavior
The 2026 edition marked an evolution in data analysis thanks to the introduction of the Fuorisalone Passport, which registered over 104,000 users. At the same time, the official platform reached around 820,000 unique users, while social media exceeded 8 million impressions. Fuorisalone is therefore confirmed as a hybrid event, where physical experience and digital dimension are fully integrated.
Why Sicer chooses Fuorisalone: from supplier to design partner
In recent years, the ceramic surfaces industry has undergone a profound transformation: companies are no longer looking only for materials, but for expertise, vision and design support.
Sicer evolves from technical supplier to consultant and strategic partner, supporting manufacturers throughout all development phases:
- material research
- aesthetic definition
- industrialization
- performance optimization
Participation in Fuorisalone 2026 is therefore a strategic choice: being present where design trends are defined.
Metamorphosis as an expression of a corporate vision
Metamorphosis ha rappresentato la sintesi di questo approccio. L’installazione ha reso visibile ciò che normalmente resta dietro le quinte:
Metamorphosis represents the synthesis of this approach. The installation made visible what usually remains behind the scenes:
- material transformation
- chemical research
- technological development
Each surface is the result of a balance between aesthetics, performance and industrial process.
Design trends: the value of process
Among the main trends in contemporary design, there is a growing focus on process. The final result alone is no longer enough—the path that generates it is equally important.
In ceramic surfaces, this means enhancing:
- surface composition
- interaction with light
- technical performance
- tactile perception
Sicer interprets this evolution as an opportunity to transform technical complexity into design value.
Sicer’s role in the value chain: a “fifth element”
Within the ceramic process, Sicer positions itself as a distinctive element in the value chain. Alongside earth, water, air and fire, it introduces a fifth factor: chemistry as a design driver. This is not just a technical component, but a factor that directly impacts surface quality, influencing aesthetics, light behavior and long-term performance.
This expertise allows to:
- expand aesthetic possibilities
- improve performance
- make complex solutions reproducible
Sicer contributes to transforming a design concept into a concrete, industrially scalable result without losing quality or identity.
A partner for the development of new surfaces
Designing ceramic surfaces today means managing a complex balance between design, technology and industrial production. In this context, Sicer acts as a ceramic design partner, supporting clients throughout the entire development process—from concept definition to industrial production.
This approach allows to:
- reduce the gap between concept and final product
- anticipate technical challenges in early stages
- optimize industrialization processes and timing
- ensure consistency between design vision and final outcome
The value lies not only in the product, but in the ability to guide the customer through every phase, transforming technical complexity into a competitive advantage. This model is concretely applied through Bespoke consulting services, where Sicer supports clients in complex projects by integrating research, design and industrialization of ceramic surfaces.
Beyond Fuorisalone 2026: a strategic direction
Sicer’s participation in Fuorisalone 2026 is not an isolated event, but the expression of a clear strategic direction. Being present in a context where design languages, materials and trends are defined means actively contributing to the dialogue between design and industry.
In this sense, Metamorphosis becomes the symbol of a broader evolution: no longer just a material supplier, but a company contributing to the development of contemporary design.
Fuorisalone therefore marks a starting point: a clearer positioning as a ceramic design partner, capable of guiding surface development through research, technology and design vision.
FAQ
Fuorisalone 2026 is a series of events spread across Milan during Design Week, dedicated to design, architecture and innovation.
The installation was hosted in the Brera Design District at Arte in Salotto – Camilla Prini Gallery.
To strengthen its role as a ceramic design partner within the context that shapes industry trends.
Sicer acts as a strategic partner, supporting companies in the development of innovative ceramic surfaces.
A stronger focus on design process, materials and applied research.
