Cersaie 2025: Sicer, Margraf, and Diego Crestani

Where to find us: HALL 33 STAND E9 -D10

Cersaie 2025 will set a new benchmark for the ceramic sector, offering professionals an overview of the latest innovations, sustainable technologies, and collaborations that are transforming the global market. This year’s edition consolidates Bologna as an international hub, with over 650 exhibitors and leading brands from more than 30 countries.

Expectations are high: from smart surfaces to recycled materials, training events and new networking opportunities, the exhibition is the ideal place to find inspiration and strengthen strategic relationships. In this scenario, Cersaie 2025 stands out as a key event for those who want to anticipate trends and seize the best growth opportunities in the world of ceramics.

Index

1. Cersaie 2025: news and key figures
2. Trends and innovation in the ceramic sector at Cersaie 2025
3. Sicer, Margraf, and Diego Crestani: partnerships and concepts for 2025
4. Events, training, and networking for professionals
5. Practical guide to visiting Cersaie 2025
6. Conclusions

Cersaie 2025: news and key figures

The 2025 edition of Cersaie promises to be the most international and rich ever, bringing an unprecedented variety of exhibitors, countries, and opportunities to Bologna. The increase in space and attention to the new needs of professionals make the event even more attractive both for those looking for business opportunities and for those who want to discover the trends that will guide the market.

Numbers and internationalization

Cersaie 2025 consolidates its position as a global benchmark in the ceramic sector, thanks to figures that speak for themselves:

• Over 650 official exhibitors expected, including many international names.
• More than 30 countries represented, reflecting the global scope of the fair.
• 100,000 visitors expected from all over the world, with an increasingly strong presence of operators from abroad.

There is growing participation from delegations from:

• India
• Brazil
• Turkey
• Vietnam
• Gulf countries (including the United Arab Emirates and Saudi Arabia)

This special focus on emerging markets underscores how Cersaie 2025 aims to promote international exchange and foster new collaborations between companies.

New exhibition areas and logistics

The expansion of the exhibition area to 160,000 square meters is one of the most eagerly awaited new features. The fair is spread over 19 pavilions, with redesigned routes to facilitate the flow of professional visitors and make the experience at BolognaFiere even more rewarding.

Some key innovations stand out:

• New pavilions designed to accommodate emerging companies and startups, which bring fresh ideas and high-tech products.
• Optimized entrances: the new layout allows faster access to the most interesting content, especially for those arriving from the city center or the train station.
• Thematic areas dedicated to innovative materials and new-generation surfaces, easily identifiable through intuitive signage.

These new features allow visitors to experience Cersaie 2025 as a true international hub for the sector, where each area is designed to encourage discovery, connection, and professional growth.

Trends and innovation in the ceramic sector at Cersaie 2025

The Cersaie 2025 scene puts the spotlight on the most innovative solutions for the ceramic sector. The fair showcases materials designed not only to redefine design, but also to respond to new demands for sustainability, durability, and customization. Research is shifting towards smart products, advanced surfaces, and aesthetics inspired by nature, where touch is as important as sight. These trends set the course for those who want to remain competitive and up-to-date in an increasingly attentive and selective global market.

Smart materials and advanced surfaces

The proposals at Cersaie 2025 focus on ceramic materials that integrate advanced functionality and environmental awareness. Here are some examples of what visitors can discover at the fair:

• Smart tiles: equipped with sensors and technologies that promote interaction with the environment, these surfaces adjust their color in response to temperature or light, for example, expanding the possibilities for customization in architectural projects.
• Antibacterial and self-cleaning surfaces: designed to ensure maximum hygiene in public, healthcare, or residential spaces. Innovative treatments with titanium dioxide or photocatalytic processes protect against bacteria, mold, and other impurities, making routine maintenance easier and safer.
• Certified recycled materials: sustainability becomes tangible with solutions that use traceable recycled raw materials, reducing the consumption of virgin resources and promoting more responsible production models.
• Circular production and reduced impact: many companies feature low-energy production cycles, low-VOC glazes, and industrial water reuse systems. The principle of Design for Disassembly also applies to ceramics, with modules designed to be easily removed and reused.

Visitors to the exhibition can see these innovations firsthand and evaluate concrete opportunities for integration into their production processes or offerings to end customers.

Natural aesthetics and enhancement of touch

The current trend emphasizes ceramic material in its most authentic and engaging form. The brands present at Cersaie 2025 offer collections that bring sensoriality back to the forefront, choosing textures that invite touch and surfaces that evoke emotion at first glance

• Inspiration from nature: the new series are inspired by worked wood, the veins of natural stone, and the timeless charm of marble. The precision of the reproductions and attention to detail expand the possibilities for application in any architectural context.
• Soft-touch textures: in addition to being aesthetically appealing, the surfaces are pleasant to the touch thanks to processes that make them velvety and welcoming. This attention to detail makes every environment more comfortable and refined.
• Three-dimensional effects and plays of light: many of the tiles on display offer new tactile sensations, thanks to reliefs, micro-grains, and anti-reflective finishes. The three-dimensionality and ability to interact with light create evocative and modern atmospheres.
• Sensory collections: the most cutting-edge proposals enhance the imperfection of the material, with warm colors, irregular shades, and handcrafted details. The experience becomes multisensory, involving sight and touch in a natural and intuitive way.

The centrality of touch and materiality translates into proposals designed for architects, designers, and technicians who are looking for solutions that stand out, combining technical performance with a strong emotional impact. Cersaie 2025 showcases a future in which technological innovation and aesthetic research go hand in hand, offering real tools for valuable projects.

Sicer, Margraf, and Diego Crestani: partnership and concept 2025

The SICER stand at Cersaie will be located at PAD. 33 STAND E9 -D10. 

The Sicer and Margraf areas offer a unique opportunity to discover the innovations that will shape the future of the sector.

The co-marketing project at Cersaie 2025 will involve Sicer, Margraf (through the IPOGEO brand) and designer Diego Crestani.

This collaboration brings a new vision to the fair, in which marble and ceramics interact through material and touch, offering professionals in the ceramics sector concrete inspiration for product innovation and the design of contemporary spaces.

The idea at the heart of this concept is clear: to enhance the sensoriality and identity of the material, focusing on processes that bring together tradition and technology, aesthetic vision and technical performance.

Material as a common thread: marble and ceramics

The dialogue between marble worked in negative by Diego Crestani and ceramics developed in positive by Sicer is based on in-depth research into the veins, textures, and tactile value of surfaces. Margraf, thanks to IPOGEO processes, transforms marble by excavating the material, creating effects of depth, chiaroscuro, and surfaces in which light plays a fundamental role.

At the same time, Sicer reinterprets ceramics by enhancing the ductility and expressive capacity of micro-granules. The result is a sequence of surfaces that dialogue between nature and technology, where every detail invites touch and close observation. The veins of marble and ceramic textures are compared:

• Marble in negative: grooves, reliefs, and shadows reminiscent of stone in its most authentic form.
• Ceramic in positive: full surfaces, micro-granules that create velvety effects and unusual tactile details.

This collaboration highlights how important it can be to experiment with new material languages, bringing out an almost artisanal care in industrial production and opening doors to new applications in architecture and interior design.

NEXT EXPERIENCE SURFACES: innovation by Sicer

The NEXT EXPERIENCE SURFACES line, Sicer’s flagship product at Cersaie 2025, represents the state of the art in advanced ceramic surfaces. Designed to meet the needs of the most demanding manufacturers and designers looking for original solutions, this range combines practicality, resistance, and sensoriality.

Among the strengths of the line are:

• Ultra-fine micro-grains: these guarantee unique textural effects, with precise control of the texture and a striking aesthetic result.
• Anti-glare and velvety surfaces: these allow for subtle light effects, softness to the touch, and a sensation that is immediately perceptible even in highly lived-in contexts.
• High resistance to chemicals: these surfaces are designed to maintain their shine and integrity even under mechanical stress or aggressive cleaning products.
• Ease of industrial application: NEXT EXPERIENCE SURFACES is “ready to use”: it is easy to apply in industrial cycles, reducing time and waste and ensuring consistent performance.
• The anti-slip properties of classes R (from R9 to R12), which indicate an increasing level of grip on inclined surfaces, according to DIN 51130. R9 represents normal grip (6°-10°), R10 represents average grip (10°-19°), R11 represents high grip (19°-27°), and R12 represents very high grip (27°-35°), with recommended applications including domestic spaces, kitchens, bathrooms, schools, and production areas, depending on the class.

All these elements combine to create a versatile product, perfect for a wide range of uses, from contract and hospitality to high-end residential. This proposal reinforces Sicer’s role as a strategic partner in the growth and renewal of the ceramic industry: research, development, and innovation become real levers for tackling the future of the sector at Cersaie 2025 and beyond.

Events, training, and networking for professionals

Those attending Cersaie 2025 will find a rich universe of events, training courses, and solutions designed to foster valuable relationships in the ceramic sector. The fair’s agenda includes technical events, practical workshops, and international meetings that allow every professional to update their knowledge, exchange ideas, and start new collaborations. The focus on growth and networking makes Cersaie 2025 a strategic opportunity for those who want to invest in their professional future.

Conferences and technical training

The Cersaie 2025 conference program is designed to respond to the most current needs of laboratory technicians, designers, buyers, R&D managers, and students. The meetings cover the major topics of the moment:

• Sustainable architecture: conferences dedicated to the environmental impact of new buildings, with a focus on eco-friendly materials, low-impact production cycles, and international best practices.
• Innovative processes: workshops and seminars on automation, sensor technology, smart solutions, and the digitization of the ceramic production process.
• Training for laboratories and R&D: special sessions aimed at those involved in quality control, product testing, and research into new formulations. Advanced analysis techniques and methodologies for optimizing production are explored in depth.
• Updates for buyers and students: training courses designed to provide a clear overview of market developments and prospects, with contributions from experts and leading figures on the international scene. Sicer will also be taking part in Career Day, which will be held on September 25 in Bologna. This event is aimed exclusively at undergraduates and graduates interested in making direct contact with some of the most dynamic and innovative companies in the ceramic sector. During the event, it will be possible to have 15-minute individual interviews with various companies to present your skills and motivations in a professional and stimulating environment, which offers a real springboard for starting a career where innovation, design, and industry meet. Link: https://www.cersaie.it/it/k_career_day.php

Alongside the official events, Cersaie 2025 also offers spaces for the informal exchange of ideas, through talks dedicated to innovation, themed installations, and exhibitions curated specifically to stimulate dialogue between the public and speakers.

International networking and digital tools

The fair promotes networking with an enhanced matchmaking area, designed to create concrete synergies between companies, buyers, and laboratory technicians from all over the world. The experience is enriched by advanced digital tools:

• Personalized digital agenda: each registrant can schedule meetings with exhibitors and partners through apps and web platforms, simplifying the management of appointments, even last minute ones.
• Official Cersaie app: available for smartphones, it offers a map of the fair, up-to-date information on events, and a notification system so you don’t miss out on the most interesting initiatives.
• International B2B meetings: matchmaking areas are designed to foster new business relationships that are useful for workshops, manufacturers, and suppliers. Participants can schedule targeted meetings using smart agendas integrated with the exhibition platform.
• Digital solutions for companies and professionals: interactive thematic itineraries and virtual stands allow you to explore the offerings of participating brands remotely or in hybrid mode.

Cersaie 2025 thus confirms its status as the ideal place not only to update and train, but also to build an international network, discover new partners, and access real growth opportunities for your business or workshop.

Conclusions

Cersaie 2025 confirms its status as the reference platform for those seeking professional development and concrete solutions in ceramics, thanks to a rich and international exhibition offering.

The meeting of major brands, young companies, and designers creates a dynamic space where technology and design evolve together. Visiting the SICER stand AT PAD. 33 STAND E9 -D10 offers a unique opportunity to discover firsthand the innovations that will shape the future of the sector.

Attending Cersaie means investing in your professional growth and contributing to the technological progress of the entire supply chain.

Don’t miss the opportunity to participate, share experiences, and bring new ideas to the ceramic laboratory of tomorrow.

Download your free ticket at the following link: https://www.cersaie.it/biglietto/3568a481b